Ngaphezulu kweminyaka eyishumi edlule, Umhlaba ubuhlukile.
Ithonya lezikhangiso ezikubukeli livele.
Ukuguqulwa kwaqala ngokuboniswa kweziboshwa, Ukuchofoza kabili, khokha ngokuchofoza ngakunye, I-Google AdWords, Kumakethi wezenhlalo.
Okusanda kwenzeka, Ukukhangiswa komuntu uqobo kutholile ukugcwala okukhulu kanye noshintsho ekuphileni komuntu ngamunye.
Uthola ibhakede lakho lemikhiqizo eminingi ngokususelwa kuma-demographics, indawo lapho kubekwe khona, Umlando wokusesha, izintshisekelo ze-niche, kanye namaphethini wokuziphatha.
Ekukhangiseni, Amavidiyo ayabiwa 1200% Kuqhathaniswa kakhulu nombhalo nezixhumanisi ezihlanganisiwe.
Ukusetshenziswa kwemali komhlaba wonke kwizikhangiso zedijithali kuzovuka $375 bn ngu 2021.
Ngokujiya 40% kanye nokucwaninga kwabathengi bedijithali kwimikhiqizo ngokusebenzisa amanethiwekhi omphakathi.
Yiluphi ushintsho ongalubona emhlabeni wokukhangisa kanye nemithombo yezokuxhumana
Imikhiqizo yakho ingathuthukisa ubunikazi obuqinile lapho wamukela ubudlelwano bendlela emibili phakathi kwenkampani yakho nomthengi wakho.
Izilaleli zakho ezihlosiwe kufanele zibone ngomthungo ezintsha ngokuchofoza okukodwa kumadivayisi abo.
Umhlaba wokukhangisa kanye nemithombo yezokuxhumana ubonile izinguquko ezinkulu.
Iguqukile izimpilo ngokubaluleka okukhulu.
1. 'Brand’ Izincazelo ziye zanda – Hlanganisa umkhiqizo wakho
Abaphathi bezentengiso kanye nabaphathi manje bagxila ezingxoxweni nasezibandakanyeni namakhasimende abo.
Abathengi bakho banamakhono okuqonda ukuze bakhethe imikhiqizo yabo ngomthwalo wemfanelo nobunikazi.
Umkhuba wamanje uthi uhlobo lwakho lomkhiqizo kufanele aqhamuke nendlela yabathengi futhi hhayi i-brand-centric.
Namuhla, Imidiya ibona izinhlobo ezihlanganiswe kahle nobuntu babo buvule futhi bakhiphe izikrini.
Kususelwa ekubonileni okwedlule, Isu lakho eliyisisekelo kumele libe sendlela yokusondela kumakhasimende akho futhi wakhe ubudlelwano obuqinile nabo.
Izici ezintathu zidlala indima enkulu lapha – Ukusetshenziswa kwamadivayisi eselula, Ukuthuthuka Kwezobuchwepheshe kumakethi asuselwa kuvidiyo, kanye nokukhula okukhulu kwedatha enkulu.
2. Ukujwayela ukunyakaza okungaphelelwa isikhathi
Abaphathi bakho badinga ukufunda ukuthi bangabakhonza kanjani abathengi bakho’ Izidingo.
Amathemba akho ahlala ekuhambeni ngama-Smartphones abo namagajethi we-hi-tech.
Izinkampani nezinhlaka zezikhangiso zibhekene nezinselelo ezinkulu ekutholeni izindlela ezifanele zokusebenzisa izigqoko zobuchwepheshe.
Amadivayisi anjalo asebenza njengesihluthulelo kubathengi’ ukuxoxisana, ulwazi, Izindlela Zokukhokha, nokunye okuningi.
Imikhiqizo yokuqina efana neNike +, Idlwane, I-Jawbone Up ikusiza ukulandelela indlela yakho ephelele.
AmaBritains’ I-TOPSHOP ye-Retail Brand yethula ihedsethi ekhethekile evumela amakhasimende ukuthi abuke imibukiso yemfashini ezindaweni ezifiselekayo.
3. Umthelela okhuphukayo wamavidiyo
Ubungeke ufune ababukeli bakho balinde lokho “ngqabashiya” Inkinobho yokuvela ngaphambi kokuthi isikhangiso sakho simbozwe.
Inkambiso yakamuva ukudala incazelo ephezulu, Ukulungiswa okuphezulu kwamavidiyo we-Super Rich-Media.
Amavidiyo anjalo angenza abantu babuke futhi babelane, kanjalo.
Kungaba yimikhiqizo yokuqalisa noma abathengisi besazi; Kube okungenakugwemeka komunye nomunye wabo ukuthuthukisa ukuguquguquka kwevidiyo okumangazayo.
Lokhu kubenza bakwazi ukugcina ababukeli babo beboshwe kuze kube sekupheleni.
Ukwenza amavidiyo aphoqayo, Sebenzisa a Isihleli sevidiyo se-Tenideo.io lokho akuhlehli kwikhwalithi kanye nokusebenza kahle kokubonwayo nomsindo.
4. Target kudatha efanele
Idatha efinyeleleka kakhulu futhi eshibhile ingaletha izikhangiso ezifinyelelekayo futhi ezifanele zabathengi bakho.
Lapho i-Online Shopper ibhekabheka izicathulo ze-pricy design, Imikhiqizo ingaba yi-dolce & UGabbana noma Woodlanand.
Kepha ngento enzima yokuqina komzimba, Ukukhetha kungahluka. Angahle ahambe ngama-sneaker noma ukugqokwa kwe-athletic.
Lokhu kukhombisa ukuthi ngezikhathi zamanje, Inkampani yakho kufanele ibe nedatha yokuziphatha yabathengi egxilile engasiza uhlobo lwakho lomkhiqizo luqonde ukukhetha kwabo kokuziphatha.
Abadali bakho akudingekile ukuba bathuthukise ukuthambeka okunjalo.
Okungcono, Idatha yakho etholakalayo ihlinzeka ngokuqonda okubalulekile okungakha umkhiqizo wakho.
5. Ushintsho lunethonya kodwa futhi lube yimiphumela
Nge-UPSURGE Yezinguquko Nababukeli’ ukwamukela, Abakhangisi kumele balungele ukubhekana namandla adonsela phansi.
Eminye yemizamo engcono kakhulu eyenziwe yimikhiqizo ephumelelayo yehlulekile ngemuva kwesinye isikhathi ngenxa yomthelela wayo wesikhashana kubabukeli.
Ngakho-kunjalo, kususelwa ezimweni zamanje, Udinga ukuzibophezela ngokugcwele kuleso sikhathi lapho kungathatha khona isikhathi esingaphezu kwesikhashana ukwenza ukulingana kwakho kuqale ukukukhokhela.
6. Ukukhetha amapulatifomu afanele ezokuxhumana ngokuthengisa okusebenzayo
Kulezi zinsuku, Kuyaqabukela ukubona ukuthandwa okungenakubalwa kuthululelwa eposini elilodwa.
Kungaba yimpumelelo enkulu uma ufisa ukusebenza kuyo ngokuchitha isikhathi sakho sonke, imali, nomzamo kuwo.
Kepha lokho akuyona inkambiso.
Isu elisha ukusebenzisa okungenani ipulatifomu eyodwa yezokuxhumana lapho ungaqhakambisa khona umkhiqizo wakho kumashejuli achaziwe nama-timelinenes anokuvumelana.
I-ROI ithuthukisa njengocwaningo.
7. Izinguquko ngendlela yeminyaka eyi-Millenials zisebenzisa imithombo yezokuxhumana
Ochwepheshe abaningi baqhamuke namaqiniso aveza iminyaka emincane eyehlise ukusetshenziswa kwawo kwezicelo zokuxhumana nabantu.
Masinyane, Ubumfihlo bukhathaza okukhulu ukuthi bulldozing ngokuthola ukuzijabulisa nokuxhumana komphakathi.
Ukuthengiswa okwedlulele komkhiqizo wakho kungahle kukhiphe amathuba amahle njengoba kungenzeka acasulwe imvamisa yemifudlana yesikhangiso.
8. Ukwakha amasu wokubandakanya kwamakhasimende athembekile
Ukuzibandakanya kufanele kube yithagethi yokuqala yokuthola ukuguqulwa.
Kungaba eduze kwento engenzeki ukutshala imali kuhlobo ongazange uhlanganyele futhi uxhumeke kahle.
Njengesiphulelo esingeziwe, Unganikeza isisusa kubantu, njengezaphulelo noma ukuthuthukiswa kwesevisi.
Ungasingathe ngisho nomncintiswano ngezikhathi ezikhethekile futhi usebenzise amavoti nemibuzo ukuxhumana nezithameli zakho.
Ezikhathini zamuva, Ukusingathwa kwemincintiswano ebonakalayo kanye nokugembula bekulokhu kungumkhondo.
Ukukhombisa imisebenzi enamandla yomkhiqizo, Ungasebenzisa Umenzi wamahhala we-Gaming Intro lokho kungadala umthelela okhumbulekayo emiqondweni yomsebenzisi.
9. Ukulingisa umhlaba wezentengiso zezenhlalo
Amapulatifomu ezokuxhumana abeka ukugcizelelwa okukhulu kwimikhiqizo yawo’ Izabelomali Zokukhangisa.
Ukusebenzisa imali ngecebo lokuthengisa elisebenzayo ku-Facebook, I-LinkedIn, noma i-instagram kungaba Ukutshala imali yesikhathi eside.
Kungcono ukuheha ithrafikhi ye-organic yewebhusayithi yakho.
Yiba ngumakethi omkhulu kumapulatifomu akho ezokuxhumana futhi ufunde ukuxhuma nge-demographic yakho eqondiwe.
Le ndlela iqinisekile ukukunikeza izinzuzo ze-exponential ROI kusasa.
Imicabango yokuvala
Kunoma yimuphi umsebenzi osuselwa kumasu, Kuyabiza ukwazi ukuthi yiziphi izinsizakusebenza ezizokusiza ukuletha umkhiqizo omuhle kakhulu kwisisekelo sakho seklayenti. Ngakho-ke funda amapulatifomu akho ezokuxhumana kahle!
Ukugxila kwakho okuyisihluthulelo kumele ngaso sonke isikhathi kuhlale kukwakha isu lokubandakanya kwamakhasimende elisebenzayo. Ngaphezu kwalokho, Gada ukusebenza kwakho futhi uguqule njalo ukuze uvumelane namakhasimende akho’ isidingo. Le ndlela izokunikeza imiphumela oyifunayo.
